For Sale By Owner

Tips for selling your home yourself

1. Price
It is understandable that we all become attached to our homes. It is easy to believe emotionally that our home is best and worth way more than our neighbor's home. Sometimes sellers are testing to see how much they can sell for. But the wrong price will keep your home off of the sold list and eventually it will end up on the expired list.
2. Marketing
Beyond the sign you will put on your lawn, you should find effective ways to spread the word about your home. Local buyers can be reached through the newspaper, but this is only a small part of the market you are after. Be sure you include the many buyers who could already be working with a Realtor. To locate them, target as many top agents as possible in your market to see if the criteria of their buyers matche that of your homes. Because out-of town buyers are also an important target, you should create a strategy to reach these people as well.
You might want to take a look at these websites to post your advertisement.
But remember, advertising doesn't sell your property, real estate professionals do. A recent study by the NAR (National Association of Realtors) uncovered some interesting statistic estimates about 66% of buyers come from real estate  agents, only 8% of buyers come from advertisement. You might consider the fact that most buyers do use a real estate agent because it doesn't cost them anything for the service (i.e. the seller pays the agent's fee).
3. Pre-qualify your prospects
Don't waste your time entertaining buyers who could never afford your home. Research their financial steadiness with respect to job security.

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4. Prepare yourself with all necessary legal documentation
Not surprisingly, there are many important legal contracts and documents which you must assemble, complete and understand. A partial checklist of forms that you will require for prospective buyers and for legal documentation is as follows:
  • Mortgage Payoff
  • Loan Application
  • Deposit Receipt
  • Property Profile Fact Sheet
  • Buyer's Cost Sheet
  • Closing & Settlement
  • Personal Property
  • Exclusion List
  • Property Survey
  • Sellers Statement /Plot Plan of Representation

How to Assess Your Net Gain

Be cautious as buyers, investors and speculators who seek out For Sale by Owners are typically those in search of a bargain. The low-ball offers from these types of buyers will often net you much lower in the long run. What you will have to judge for yourself is the following:

  1. Be as prepared as possible with your marketing, negotiations, evaluations, showings and all legalities.
  2. Consider what it will cost you to effectively market your home and assemble all necessary materials from the For sale・sign to any contracts?
  3. What price will a buyer offer you as a For Sale by Owner minus the costs identified in point 2 above. Is this net price higher than the price an experienced agent could net for you minus his/her commission?

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